505 Games and IMG plan to launch a fashion week video game in 2010.
The fashion week video game will feature a the ‘insider’s’ perspective of the bi-annual madness as written by make up artist Pat McGrath and fashion insider Noel Gordon.

The game released on Nintendo, Microsoft, Sony and the iPhone will apparently give us all what we really want after all…

“It’s a perfect opportunity for the girl next door who wants to enter the fashion industry, but won’t have the chance to come anywhere near it,” says Adam Kline, president of 505 Games U.S. “Now she has an option to touch it, learn it and play it.” via MediaPost

coveted.